How Gen Z are shaping luxury property | Prime Resi

It’s out with the bling and in with the artisanal

We’re seeing more UHNW people eschew traditional emblems of wealth – like big-name bling – in favour of quieter, artisanal pieces, items that are small batch, handcrafted, sustainable and story-rich.

These things feed into the young and wealthy’s desire for authenticity, ethical provenance, and local talent to help shape and personalise their homes.

Inspired by a thought leadership piece created by The Luxury Property Forum, PrimeResi explores how rich Millennials and Gen Z are impacting the prime and super-prime sectors, and the key trends developers and marketers can’t ignore.

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Publisher

PrimeResi

Published

July 2023